The Psychology of Social:
Creating Content that Gets Likes and Shares

Speaker: Rachel Koning

An effective social media strategy takes more than posting the occasional pretty picture. We'll discuss the types of images and content you can (and should) be posting that resonate with your audience and elicit a memorable response. Grow your online engagement with a strategy that's branded, intentional and remarkable, and build a following that's emotionally invested in spreading your business's message.

Rachel Koning is a Southern Oregon native with over a decade of social media marketing and copywriting experience in a wide range of industries, including wineries, breweries, authors, life coaches, manufacturers, website developers, retailers and more. When she's not typing away at her computer (for either work or her writing club), you can usually find Rachel with her family camping, running or otherwise traipsing outdoors.

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PROGRAM SCHEDULE:

5:30 Networking
6:00 Dinner and Introductions
6:45 Business Spotlight - The Chamber of Medford/Jackson County
7:00 Speaker
8:00 Meeting adjourns

THIS MONTH'S DINNER MENU: 

Regular entrée – Chicken Piccata

Vegetarian option – Fettucini Alfredo

The meal also includes:
- Tossed green salad
- Roasted red potatoes
- Sautéed green beans
- Rolls and butter
- Dessert: Apple cranberry crisp with oatmeal cookie crumble
- Coffee (regular and decaf), tea (hot and iced)

Make a reservation online with payment or call in your attendance reservation to Cat Carroll at 541-890-4266. (Also, contact Cat if you have food allergies, cancellations or other questions about registration.) Please submit your reservation request (online payment or phone) by 9:00 p.m. on Monday, January 7th. Reservations made after this cut-off date cannot be guaranteed. Cancellations must also be received by that date or you will be responsible for payment of the uncancelled event.

Please note the following prices:

• Member - $23.00 online payment for dinner and program. Phone reservations and payment at the door - $26.00
• Non-member - $28.00 online payment for dinner and program. Phone reservations and payment at the door - $31.00
• Program only - $15.00 for online payment or pay at the door.