Growth Hack: Facebook Ads
Speaker: Samantha Glover
Facebook ads often result in failure, not because they don't work but because there is lack of understanding. Marketing online on any platform is a science that requires a data driven approach. When running ads, Facebook is developing a model based on behavioral patterns. Most aren't aware that you have to reach milestones in regards to how many behaviors before you can optimize for conversions effectively and stabilize acquisition costs.
I will go over how to structure a campaign on Facebook for long term growth.
About Samantha Glover
Samantha Glover is a mathematician, and marketing strategist who has worked on government level campaigns, mayors, utility companies, as well as big brands such as Walmart, Design Toscano, business consultants and more. Samantha has created more than paid ad campaigns, she has created growth models from small owned to corporate sized businesses, scale their campaigns as well as improve business operations for long term growth.
Samantha is an innovative problem solver who has overcome obstacles such as Autism Spectrum Disorder to teenage homelessness.
PROGRAM SCHEDULE
6:15 - Sign-in and Chat - networking only - private chat encouraged
6:30 (approx.) - Announcements
6:45 - Business Spotlight - Marisa Brown, Venus Promotions
7:00 - Program - Samantha Glover
7:45 - Open Chat again
8:00 - End meeting
Please note the following prices:
- Member - FREE
- Non-member - $10.00
This event will take place on the Zoom Platform. You must register on the website to attend the meeting.
Sign up deadline is Thursday, February 11 at 12 noon.
Contact Gloria Thomas at
gloria@ladygenevabedandbreakfast.com, if you have questions about registration or if you have registered and need to cancel.
WE WILL EMAIL THE ZOOM SIGN-IN LINK AND PASSWORD BEFORE THE MEETING. So, make sure you open the reminder email or you will not be able to attend the meeting.
WESO supports the Community Works - Dunn House Shelter and we collect monetary contributions for Dunn House Shelter when you register online.
